Sa Poised To Tap Into World's Largest Travel Market

South African Tourism is gearing up to welcome more than 45 Chinese travel agents and tour operators to South Africa in February 2025, coinciding with the Chinese New Year celebrations when millions of travellers explore global destinations.

This immersive experience aims to showcase South Africas rich diversity and empower South Africas Chinese tourism trade partners to sell the country as a premier travel destination confidently.

Gcobani Mancotywa , SA Tourism Regional General Manager: Asia/Australasia/Middle East, emphasised the importance of this initiative. China is a significant market for South Africas tourism industry. As the worlds largest outbound market, it presents a vast opportunity for growth.

SAT is actively promoting South Africa in China through its Discover Best of South Africa campaign, which highlights the countrys diverse landscapes, unique wildlife and rich cultural heritage.

A key element of the campaign is a strategic partnership with the prestigious Changan Club a platform that grants access to high net-worth individuals seeking luxury safari experiences, gourmet dining and immersive cultural programmes, said Mancotywa.