Rolex will soon start offering an authentication service for its pre-owned luxury timepieces in South Africa, in a bid to help prospective buyers avoid being duped by fakes in the market.
South Africa will become the first country in Africa where Rolex has launched its certified pre-owned programme when it starts operating next year.
Rolex launched the Rolex certified pre-owned (RCPO) programme, which offers guarantees regarding the authenticity and quality of a used Rolex watch, in a few select markets late in 2022.
'These watches benefit from the quality criteria inherent to all Rolex products and from the full know-how and professionalism of the brands worldwide network of experts,' Rolex said in a release about its operations in South Africa issued this week.
The certification has proven to be a game changer for secondhand Rolex watches in other markets.
