Roc Nation's Vision To Unlock South Africa's Football Potential Goes Way Beyond The Pitch

Its often said that South Africas raw footballing talent is on par with Brazil. But while the South Americans have won a record five FIFA World Cups, Bafana Bafana hardly qualifies for world footballs showpiece event.

The biggest reason for this is that many of the talented youngsters in the country dont reach their full potential or develop properly because of their socio-economic circumstances. Nutrition is just as important for a footballer, and a lack of it is stymieing their development.

Marquee sports management outfit, Roc Nation Sports, wants to try and change that by giving talented youngsters that they identify and sign up the support on and off the field for them to live up to their true potential.

Roc Nation has set its sights to increase their global football footprint in Africa, and South Africas is considered an important market for the organisation. There are already rumours that they have snapped up talented youngsters Emile Witbooi from Cape Town City FC and Kaizer Chiefs starlet Neo Bohloko.

Global director of football at Roc Nation Nathan Campbell said he could see the difference in maturation levels between South African footballers and their European counterparts when Mamelodi Sundowns played in the 2023 KDB Cup, which is an international youth tournament for U15 kids.