Report: Airlines Struggle With Slow Adoption Of Ndc

Despite efforts to modernise airline retailing, a new study by Atmosphere Research Group and Accelya has revealed that progress in implementing NDC, as well as Offer and Order transformation, remains sluggish.

The report draws on insights from 28 telephone interviews with industry experts, consultants, and executives from leading carriers such as American Airlines, British Airways, Emirates, Finnair, and Qantas, plus an online survey completed by 78 airline professionals.

The report, The Future of Airline Retailing , shows that while two-thirds of airlines have started using NDC to digitise their third-party merchandising capabilities, only 27 have taken meaningful steps toward fully integrating Offer and Order.

The report also notes that the slow pace of transformation stems from various challenges, including legacy contracts, financial constraints, and uncertainty about return on investment.

'The only thing that moves fast at an airline is the airplanes,' remarked Atmosphere Research Founder, Henry Harteveldt .