Book review: Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback). By Gary Vaynerchuk. Price: R455
IN HIS seventh business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales and beat the competition using modern advertising strategies grounded in social media.
In his 2013 bestseller , Vaynerchuk showed the world how to create winning content for under-priced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivising new styles of content. New skills are necessary to create advertising that builds brand and sales.
In his latest book, Vaynerchuk argues that todays fast-growing businesses, brands, content creators and influencers have one thing in common: they mastered storytelling in areas of under-priced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the TikTokification of social media. Increasingly, platforms are distributing content based on what users are interested in rather than who they follow.
Small businesses, large corporations, and creators can take advantage of this trend to develop brands and grow sales by producing relevant, strategic content, even if they dont have an audience. But how does one make relevant content? What should advertisements look like, in this new world?
