Qatar Airways expansion plans are set to boost air traffic and access to business markets in Africa.
Qatar Airways recently announced its intention to expand its presence on the continent with a significant investment in a Southern African airline. It is also expected to acquire a 49% stake in RwandAir and a 60% stake in a new Kigali airport that is currently under construction.
FCM travel management company general manager, Bonnie Smith, said the developments bode well for the growth of corporate travel and business opportunities on the continent.
Qatars expansion into Africa is set to enhance connectivity significantly, which is crucial for business travellers. Better connectivity means more travel options and leads to competitive pricing, making international business travel more cost-effective, she said.
Smith said expanding air travel networks enables businesses to establish and grow their operations in more markets. This includes access to untapped markets, allowing companies to foster economic development and enhance business prospects for underserved communities.
International airlines have code-share agreements with several African airlines. Qatar Airways, for example, has one with RwandAir, which gives business travellers access to markets not serviced by their usual airlines.
It also allows for more flexible and convenient scheduling options. Airlines coordinate their schedules to minimise layover times and optimise connections, making it easier for business travellers to find flights that suit their tight schedules, Smith said.
According to the International Air Transport Association, the African aviation sector saw an 8.1% increase in demand from internal passengers compared to 2023.
During the first two months of 2023, Africa saw a 24% increase in business class fares and an 18% increase in economy class fares as business travel. However, when additional airlines enter a market, prices tend to drop as players adjust fares to stay competitive.
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