South Africas top domestic football league will now be known as the Betway Premiership, after the Premier Soccer League and the online betting company on Wednesday announced a three-year deal worth an extraordinary R900 million.
This is the single biggest investment in South African sport, claimed Betways CEO Laurence Michel.
(It) underscores Betways commitment to the future of South African sport, and the future of South African football.
PSL chairman Dr Irvin Khoza then confirmed that it was a three years sponsorship, (worth) round about R900 million.
The PSLs deal with Betway comes after broadcast giant Multichoice pulled out of their existing deal. Multichoice recently reported a R4.1 billion loss for the year ending March 31, 2024, with reports saying their losses make them technically insolvent .
