In a bid to create more awareness about the need to promote menstrual health hygiene, a new campaign involving notable personalities in the movie and music industry would soon be released to the viewing public.
Population Services International PSI Nigeria is taking a stand to address the social issues associated with menstrual health through the MH-NoW Program, which focuses on local production of affordable menstrual hygiene products, comprehensive menstrual education, and policy advocacy for subsidized menstrual products.
To amplify this message, PSI Nigeria is collaborating with leading voices in the Nigerian music and film industry to launch a national campaign themed Time of the Month. The objective is to highlight the struggles of menstruating women and girls who live through this stigma irrespective of their sociocultural and socioeconomic backgrounds. The campaign includes a powerful song and music video, featuring real-life stories of young girls and women of reproductive ages facing the burden of menstrual stigma in their homes, workplaces and even from their spouses.
Themed Time of The Month, the campaign is meant to further seek the support of both the male and female folks, the young and the old in support of women in the Nigerian society.
