Prosus Boss Fabricio Bloisi Targets European Tech Shake-up

Bloisi is betting the US4.3-billion deal to buy Dutch food delivery company Just Eat Takeaway might kick off the shake-up that he says the European technology sector needs and put Prosus on track to creating super apps spanning on-demand services to create lifestyle experiences.

"Europe has very few big tech companies - the big food delivery companies are valued at about 4-or 5-billion - where as a similar company in America values at 80-billion, or China 120-billion," Bloisi said in an interview this month. "Thats food delivery, but it's the same for messaging or e-commerce or payments Europe lacks a tech company compatible with its size."

The 47-year-old, who took the job last July, is motivated to find a big new source of growth. He's set to get a 100-million bonus if he's able to double the company's valuation by 30 June 2028. Just Eat, his biggest deal so far, will make Prosus the world's fourth largest food delivery company by gross transaction value. The company also owns Brazil's iFood and stakes in China's Meituan, India's Swiggy and Germany's Delivery Hero.

"If a customer is ordering food from a different location to where he lives, there's high probability that the customer is traveling, and that he will look for an experience," said Bloisi. "We will use food as the basis of our ecosystems.''

He also plans to build an artificial intelligence hub in Amsterdam, which will run the data through AI models, to integrate the company's food delivery, payments, travel and e-commerce businesses in its separate European markets - similar to what it is doing in India and Latin America. The group employs about a thousand engineers in Brazil and India, and wants to hire just as many in Europe. Loni Prinsloo and Yazhou Sun, c 2025 Bloomberg LP