As you might have heard , Jaguar is completely reinventing itself as an electric-only and significantly more upmarket brand, targeting the likes of Bentley.
The British marque, which has produced some truly iconic cars in its history such as the E-Type and XJ220, has already culled its XE and XF sedans and F-Type sports car, while the E-Pace and I-Pace SUVs are set to disappear at the end of this year.
The new era kicks off in 2026, with a GT saloon model thats set to be joined later by a large SUV to rival the Bentley Bentayga as well as a prestigious flagship sedan.
To whet our appetites ahead of the anticipated release of a concept car at the Miami Art Week on December 2, Jaguar has revealed its new logo and brand identity to the world.
Jaguar says its new brand identity establishes a unique character through a dramatic new visual language.
