Ppc's R3 Billion Gamble: Cementing A New Future In The Wc

South Africa's cement industry giant, PPC, is staking its future on a bold R3 billion investment in a new cutting-edge plant in the Western Cape.

According to the Daily Investor , this move is set to start construction later in 2025, and marks a pivotal moment for the company as it seeks to overcome recent struggles and build a more sustainable, profitable future.

Known for its legacy as South Africas first cement manufacturer, PPC has endured tough times in recent years due to slow economic growth and fierce competition from cheaper imports.

Yet, PPC's ambitious turnaround plan, known as 'Awaken the Giant', is already showing signs of success.

With recent improvements in sales, operations and cost management, the company has seen its EBITDA grow by 20, a promising indicator that this new plant could accelerate its recovery.