Poulina Group, a leading Tunisian conglomerate partly owned by businessman Abdelwaheb Ben Ayed, capped off the first half of 2024 with a six-percent decline in sales.
Poulina Group's sales at the end of the first half of 2024 totaled 1.9 billion dinars ($1.45 million), down six percent compared with the end of June 2023. This drop in revenue, the company explains, is due to a 24 percent fall in export sales and a four-percent fall in local sales
Decline in sales and productionPoulina Group attributes the revenue decline primarily to a decrease in export sales, which plummeted by 24 percent, and a four-percent drop in local sales. The combined effect of these factors resulted in a total production decrease of six percent, amounting to 1.88 billion dinars ($1.44 million) for the quarter.
Investment surge amid revenue declineDespite the drop in sales and production, Poulina Group increased its investments significantly. During the first half of 2024, the company invested 84 million dinars ($64,092), marking a substantial 51 percent increase compared to the 55.5 million dinars ($42,346) invested during the same period in 2023.
