If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.
Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games' opening ceremony .
"We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions," Williams before the event. "Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?"
Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.
Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalia, Snoop Dogg , Queen Latifah and Zac Efron.
