Pre-loved fashion is rapidly emerging as one of the hottest global trends, with the second-hand fashion market expected to expand by 127% by 2026.
In South Africa, second-hand clothing is not a new concept, as many of us receive hand-me-downs from family and friends.
Originally launched in Estonia, Yaga expanded to South Africa in 2020. Since then, the platform's 800,000 users have sold nearly two million items of pre-loved clothing, generating R500 million in sales.
Yaga has revolutionised the South African thrifting landscape, providing aspiring entrepreneurs with access to a broader customer base and features listings for popular brands like Zara, Nike, and Country Road, among others.
TikTok users have praised Yaga for being easier to use than other platforms, highlighting its free, secure, and reliable nature.
