Establishing a new brand and then convincing brand loyal buyers of other marques to change in a market as tough as South Africa has been a challenge Chinese brand Omoda isnt scared of admitting to.
Making the climbThe first sub-brand of resurgent parent company Chery to have entered the local market, Omoda has also been waging a different path as a means of not being compared to its parent.
Along with fellow affiliate Jaecoo as part of the O J division, Omoda, while leveraging off of Chery on the platform and powertrain fronts, operates separately from different dealers, with a different marketing team and market approach.
Despite this, the challenges of setting-up shop from scratch remains, though since its arrival last year, its first model, the C5, has been winning gradual favour despite a few niggles relating to driveability and overzealous safety systems.
Watch the C9 walkaround video below C9: What is it?One of Cherys upscale sub-brands as the flagship Exeed division will never be marketed locally due to production being left-hand-drive only, the second step for Omoda involves, ironically, an Exeed model in the shape of the Yaoguang soon to launch as the Omoda C9.
