Officine Fuoriserie: Where The Super-rich Transform Maseratis Into Bespoke Masterpieces

Italian cars have always been known for their flair and sometimes quirky innovations so its no surprise that Maserati has announced that they have taken customisation to the next level.

Called the Officine Fuoriserie Maserati at their plant on Viale Ciro Menotti, Modena, its where customers have no limit as to the configuration and personalising of their House of the Trident-badged car, including an innovative painting line.

Tailor-made

According to Maserati, Officine Fuoriserie is a comprehensive tailor-made journey where the experience of buying a car is all-encompassing and seamless, from the initial configuration to the dedicated delivery to the factory.

The home of the new Officine workshops is in the historic Modena plant. This area is the beating heart of an extraordinary brand, the longest-lived in all of Italy's Motor Valley, with the ability to bring to the world a unique vision of performance and design.