Not A Marriage Of Equals Here's What's At Stake As Nissan And Honda Reportedly Enter Merger Talks

Japanese automakers Honda and its struggling rival Nissan are reportedly set to begin discussions about a potential merger to strengthen their positions in the growing electric vehicle EV market, where Chinese brands are currently leading the charge.

Meanwhile, Taiwanese electronics giant Foxconn has approached French carmaker Renault with an offer to purchase its substantial stake in Nissan, according to Taiwan's Central News Agency.

The automotive industry is facing increasing challenges, with sluggish consumer spending and intense competition in several markets. Foreign automakers have been hit especially hard in China, where local EV manufacturers like BYD are dominating as demand for environmentally friendly vehicles continues to rise.