Nollywood Producers Weigh In On Netflix Partnership Challenges

The recent rumors about Netflix potentially exiting the Nigerian market have raised concerns among Nollywood producers, though the streaming giant has quickly denied the claims and reaffirmed its commitment to investing in Nigerian stories. Despite this reassurance, Nigerian filmmakers are speaking out about their experiences and the challenges they face working with Netflix.

Prominent director and producer Lancelot Imasuen voiced his dissatisfaction with Netflixs third-party arrangement, advocating for more direct dealings between the platform and content creators. Imasuen, whose historical film Invasion 1897 was one of the first 10 Nigerian films acquired by Netflix, believes that the platform's current acquisition model is limiting for Nigerian filmmakers.

"Though Netflix is a blessing to the industry, I have, however, queried the firm's format of acquisition and working with Nigerians," Imasuen said. "I feel strongly that they concentrated on one end of the film industry. They should open their doors for content creators to deal with them directly. As for commissioning of works, I feel that they should continue to commission works but democratize the process so that other filmmakers can showcase their talents."

Imasuens comments highlight the desire for greater accessibility and fairness in how Netflix engages with Nigerian filmmakers, urging the platform to diversify its approach to supporting the local film industry.