Nigerian music star David Adeleke (Davido), is set to expand his influence beyond music with a new initiative aimed at empowering youth in Nigeria.
The multi-award-winning and Grammy-nominated artist recently sealed a partnership with CIG Motors , the African promoter of Chinese automobile company GAC Motors. This deal will see Davido provide vehicles to licensed drivers, establishing a new ride-hailing service in Nigeria.
The initiative is a response to the rising unemployment rates and economic hardships facing many Nigerians. With inflation eroding disposable income, Davido's latest project aims to offer job opportunities to young, licensed drivers. The move aligns with his broader strategy of leveraging his brand for social good while expanding his business and musical endeavors.
Davido's car project targets young driversIn a recent interview, Davido expressed his enthusiasm for the project. "I own GAC cars. I bought the utility vehicles in the past. I already know there's a brand that's durable and strong. We're planning to do a Davido-Uber kind of thing. Give the cars out to the young people that don't have jobs. Obviously, they're licensed drivers," he said.
