Today, Cisco NASDAQ CSCO released its 2024 Consumer Privacy Survey , an annual global review of consumer perception and behavior regarding data privacy. This years survey highlights the critical role of privacy rights awareness in fostering consumer trust and confidence in emerging technologies like Artificial Intelligence AI.
Awareness of privacy laws enhances consumer confidence in AI
Consumer awareness is on the rise. This year, 53 report being aware of their national privacy laws, a 17-percentage point increase compared to 2019. Informed consumers are also much more likely to feel their data is protected 81 compared to those who are unaware 44.
Our survey highlights the importance of privacy awareness in building consumer trust in brands and AI technologies, says Harvey Jang , Cisco Vice President and Chief Privacy Officer. Nearly 60 of consumers aware of privacy laws are comfortable using AI. Broadening awareness and educating consumers about their privacy rights will empower them to make informed decisions and foster greater trust in emerging technologies.
The opportunities and challenges of Generative AI
