Leading up to Tourism Month and the upcoming visitor season, James Vos, the Citys Mayoral Committee Member for Economic Growth, unveiled the new Choose Cape Town branding campaign this week at Cape Town International Airport , Cape {town} Etc reports.
The vivid new branding will greet arriving and departing passengers at the airports international terminal, urging them to choose ocean adventure, investment opportunities, colourful culture, and much more as they discover what Cape Town has to offer.
This latest campaign builds on the momentum of our highly successful marketing efforts by the Tourism and Place-Marketing Branch within the Citys Economic Growth Directorate, which last year reached millions globally - 8,2 million people in U.S. cities like New York, Miami, Washington, and Atlanta; and 3,3 million in São Paulo and Rio de Janeiro in Brazil,' said Vos.
In 2022, we reached a staggering 25,4 million people across European cities. Weve also extended our reach to travellers through the first two editions of our This is Cape Town magazine, available online in airport lounges around the country and on Kenya Airways flights.'
'Meanwhile, our recent content partnership campaign generated over 2,6 million impressions, strategically targeting key international cities such as Lagos, Nairobi, Harare, Gaborone, Lisbon, Rio de Janeiro, São Paulo, Rome, Paris, Berlin, Amsterdam, London, Zurich, Sydney, Miami, and New York. To ensure broad engagement, content was translated into multiple languages, he added.
