The City of Cape Town has launched a new campaign to create jobs and attract visitors as the tourism season approaches, Cape {town} Etc reports.
The Choose Cape Town marketing initiative was unveiled at Cape Town International Airport and aims to showcase the Mother Citys diverse attractions and stimulate economic growth.
Alderman James Vos, Mayco Member for Economic Growth, introduced the campaign as part of a broader five-point action plan to drive tourism.
The plan will focus on expanding flights, increasing cruises, attracting conferences, diversifying tourism and targeted marketing.
Recent statistics have highlighted Cape Towns growing appeal, which includes:
