Gen Z is redefining the question of luxury. Generation Z, those born between 1997 and 2012, is bringing a fresh perspective to the fashion industry.
Due to their upbringing in an age where environmental awareness and climate change are major concerns, they now prioritise sustainability when making purchases, with resale being their preferred sustainable alternative.
Gen Z is actively dabbling in the pre-owned luxury market, which refers to the buying and reselling of high-end, 'pre-loved' products that were produced or distributed by luxury brands. These products can range from designer clothing, handbags, shoes, to jewellery.
Due to the reputation and quality associated with luxury brands, these items are resold at a lower price than their original retail value, but they still hold significant value.
Purchasing pre-owned luxury items is often seen as an environmentally helpful choice because it reduces waste and extends the life of well-made, long-lasting objects.
