Namibia's tourism industry is benefiting from a growing stable of international hotel brands. But the country's world-leading communal conservancy model is also creating golden opportunities for investment in the development of lodges that offer authentic and sustainable experiences, sought by tourists.
The country's investment appeal has been evidenced by the recent entry of Hilton Garden Inn and Accor's Mercure and Mvenpick properties, which have expanded a portfolio of international brands that also includes Marriott, Protea Hotels and Minor Hotels.
Investor confidence has been buoyed by a stable economy, forecasted to grow at 3.3% in 2023 and 2024, and a peaceful political climate.
Gitta Paetzold , CEO of the Hospitality Association of Namibia (HAN), told Tourism Update that the entry of international brands was bringing added reputability to the sector.
Having iconic global brands is always beneficial for a destination, as they are supported by big budgets in global brand marketing and promotion. They bring influence, skills and quality to the destination.
