Mtn Streaming Service Planned For Africa To Rival Showmax And Netflix

African countries will soon have an MTN streaming service that could potentially rival the likes of Showmax and Netflix on the continent.

On Monday 7 April, the MTN Group and global video software provider Synamedia announced a partnership to develop the platform .

The new service will be tailored for mobile and fixed broadband subscribers across Africa, they said in a press release.

The platform will offer diverse monetisation models, including subscriptions, ad-supported content and free streaming channels with targeted advertising.

Subscribers in each market access curated content thoughtfully adapted to local cultures, languages and viewing habits.

However, the two companies did not provide details on when the platform would launch. It would probably use Synamedia Senza, a cloud-based platform that supports UMAXX, a streaming app owned by SuperCloud International.

"We see a unique opportunity to transform video consumption in Africa with high-quality, accessible and relevant content, MTN Groups Chief Commercial Officer Selorm Adadevoh said.

This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion."

Synamedia CEO Paul Segre added that smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video.

By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a groundbreaking set of offerings for customers and viewers that will drive new revenues."