Called the Ultimate African Sports Audio channel, the streaming audio platform promises the "best of sports shows and content from across Africa and the world", according to a media statement.
Omniaudio is headed by veteran South African broadcaster Kevin Fine, who is a previous MD of Jacaranda FM, one of the country's leading commercial radio stations.
In the statement, Fine said the collaboration with MTN will bring a "variety of voices from across the continent direct to mobile devices without the worry of using data in South Africa or having an FM device".
The service is available as a web app and offers both live streams and podcasts.
The sports channel is available for zero-rated streaming via MTN Play for those using the MTN network. - © 2024 NewsCentral Media