Mtn Ends Its Sponsorship Of The Springboks

The telecommunications operator, which is owned by JSE-listed MTN Group, said on Tuesday that the sponsorship agreement was ending after eight years of "record-breaking success".

The Boks won the Rugby World Cup twice during the period of MTN's sponsorship - in 2019 and in 2023.

"This has been the most awe-inspiring and rewarding partnership for MTN after coming in as lead sponsors during a more difficult period for rugby in 2017 after the Boks had not fared as well after last winning the World Cup in 2007," said MTN South Africa CEO Charles Molapisi in a statement.

"For us, it was about more than branding it was about redefining transformation by returning rugby to the people and fostering the spirit of ubuntu. We demonstrated leadership and commitment to South African sport and could not be happier with the results."

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