Mr Prices sales indicate that positive consumer sentiment was created by the formation of the Government of National Unity (GNU) last month, and this also translated into higher balances at retail store tills.
The budget clothing and homeware retailers sales picked up sharply by 12.7% in June, the last month of its first quarter trading period, compared to the markets growth of 10.3%, the group said in a trading statement yesterday.
In June, following the formation of GNU, positive consumer sentiment had supported improved sales performance across the sector, the group directors said.
During April and May, the groups retail sales grew by only 0.9% compared to the comparable markets decline of 4.6%.
Pleasingly, these sales trends were similar across all trading segments. Gross margin percentage increases were achieved in every division during the period, due to lower markdowns, resulting in more full-priced merchandise sales, supporting the focus on profitable market-share gains, the retailers directors said.
