For the first time in the Asia-Pacific region, MMA Global is organizing a conference centered on AI in marketing, titled the MMA AI Leadership Coalition (ALC) Summit 2024. Vietnam has been selected to host this significant and strategic event in Ho Chi Minh City on August 22, 2024 . The conference will attract over 700 participants, including marketing experts and C-level executives from advertising companies, media agencies, brands, AI startups, and MarTech, AdTech, and FinTech companies applying AI technology within APAC and globally. The MMA ALC Summit 2024 promises to deliver numerous insights and the latest updates, providing wide-ranging opportunities for networking, collaboration, and knowledge sharing.
With the theme The Forefront of AI Innovation in Marketing, this event will be a focal point for discussions on AI advancements in the marketing industry. It will explore strategies to enhance competitive advantage through technology and the effective application of AI in marketing.
Exploring AIs Power in Marketing
In recent years, AI has transformed marketing operations, enabling businesses to personalize, optimize, and predict more effectively. Consequently, Leveraging Technological Transformation and Artificial Intelligence for Strategic Advantage is anticipated to be a highly attractive discussion topic at the MMA ALC Summit 2024. Additionally, discussions will focus on strategic aspects of the AI era, including:
- New Age Trends in Programmatic Advertising with AI.
- Navigating the New Frontier: AIs Profound Impact on Content Dynamics.
- Intelligent Effectiveness: Measuring the ROI of AI in Optimization Personalization.
- AI Case Studies: How AI is revolutionizing marketing with cutting-edge innovations and real-world applications.
In addition to presentations by speakers from Vietnam and APAC, attendees of the MMA ALC Summit 2024 will experience various AI applications, solutions, and techniques showcased by marketing technology companies. The AI Experience Hall, featuring AI in Marketing reports and research conducted by MMA Global worldwide, will be unveiled for the first time, offering new insights and perspectives on AIs influence in the marketing industry in the 4.0 era.
