The Kenya Tourism Board will host the 14 th edition of the Magical Kenya Expo MKTE at Uhuru Gardens in Nairobi from October 2 to 4.
Investors in Kenyas tourism sector have been encouraged to seize the opportunities presented by the MKTE to network and explore partnerships with global buyers, in a quest to improve tourism business in the country.
Speaking at the launch of the expo, Kenyas Permanent Secretary of Tourism, John Ololtuaa , noted that the MKTE event has been instrumental in facilitating local small and medium travel enterprises and start-ups to access international markets given that over 60 of the travel companies that exhibit at the expo cant afford to participate in similar events abroad.
MKTE has, over the years, created linkages and partnerships between local tourism enterprises and regional and international source markets. This has opened up new opportunities that have seen tremendous growth of local businesses in the tourism value chain. As a ministry, we recognise the immense potential that MKTE offers, especially to MSMEs in the tourism sector looking to establish themselves globally,' said Ololtuaa.
5 000 delegates targetedIn 2023, MKTE hosted over 3 000 delegates from 25 countries showcasing Kenya's diverse tourism offerings to the world. The 2024 edition is aiming to attract 5 000 delegates and 160 hosted buyers, including over 100 buyers clubs.
