Meghan, Duchess Of Sussex, Renames Brand To As Ever Before Her Tv Show Takes Centre Stage

Meghan , Duchess of Sussex has renamed her lifestyle brand.

The former actress announced her venture last March as American Riviera Orchard, but ahead of the launch of her Netflix series With Love, Meghan, she has now revealed the company will be called As Ever because she didn't want to be limited to products only sourced in her neighbourhood.

She explained in a video shared to Instagram: 'The cats out of the bag. Im shocked weve kept this a secret for so long. In two weeks my show is coming out, which Im so excited for.

And also my business, which I think there has been a lot of curiosity about.

Last year, I had thought, 'American Riviera, that sounds like such a great name'. Its my neighbourhood its a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.