Media's Challenge: Achieving Balance Between Wisdom, Experience And An 'always On' Audience

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medias challenge achieving balance between wisdom experience and an always on audience

REFLECTING the global decline of print media, Media24 recently announced the proposed closure of several of its print titles, including Rapport, Beeld, Daily Sun, Soccer Laduma, and City Press.

This development underscores the profound challenges facing media houses worldwide, as they navigate the complexities of an evolving industry and an increasingly digitally driven and dependent world.

This is a situation, that we, as a print publishing house of more than 150 years, are more than familiar with. Like media houses the world over, Independent Media has had to evolve to appeal to our diverse readership, which we have strived to do with news and editorial teams that represent them.

This includes appointing the youngest black editor in the history of the company and also the most female editors of any publishing house in the country.

In our stable are stalwart publications such as Cape Argus, Cape Times, The Star, Daily News and The Mercury. We have also created publications that serve our various reader communities, with titles such as the Daily Voice, Post, and Isolezwe.