Mastercard Changing The Game For Africa Real Time Payments
With the rapid transformation of a dynamic digital landscape, the key to adding value is often about how companies are adapting and innovating to meet the changing needs of businesses and consumers.
By combining cutting-edge technology with strategic partnerships, Mastercard is driving digital transformation across Africa, empowering businesses and fostering financial inclusion. Its something that Mastercard has done well over many years.
And in Africa, this journey has been a particularly exciting one. Not only because of a young dynamic population and an appetite for digital, but because of how African merchants and communities have embraced technology to grow and thrive, even leapfrogging global trends in the process.
Technology is a wonderful thing. It can make life easier, simpler and present more possibilities than weve ever considered before. At Mastercard, were constantly looking at how we can deploy the latest technologies, innovate in new ways, and build on what there is, to keep making transactions simpler, safer and more seamless, says Dimitrios Dosis, President Eastern Europe, Middle East and Africa, Mastercard.
Digital commerce has always tussled with the dilemma ofsecurity versus experience: if you want to make transactions more secure, the user experience is often sacrificed, or vice versa. But technologies like tokenization are now optimizing both security and the experience of transacting, while AI is great at identifying patterns, detecting fraud and personalizing the experience or offering.