Londons famous black cabs will carry the Choose Cape Town message in November as part of a joint campaign between the City of Cape Town and Norse Atlantic Airways attracting tourists to the city.
Cape Towns Mayoral Committee Member for Economic Growth James Vos announced this at the launch of the new campaign, which will feature on 40 branded black cabs.
The timing of the campaign coincides with World Travel Market in London on November 5-7. This will be the citys first campaign featuring a direct conversion mechanism and the new international Cape Town logo.
Imagine this: Youre in one of the busiest cities in the world and a sleek black cab wrapped in Cape Towns vibrant imagery passes by, encouraging you to book your next adventure. Its a visual reminder of the unmatched experiences Cape Town offers from ocean safaris to urban culture and investment opportunities. Once passengers hop into the cab, they will see further branding inside with a QR code that will take them directly to a booking platform to secure a Norse Atlantic Airways flight to Cape Town, Vos said.
The campaign will also include a special offer for flights booked using the code, added Vos.
