Locsanity, founded by Charmaine James, is drawing attention for its innovative approach to hair care during National Black Business Month.
The company, based in Coral Springs, Florida, is dedicated to promoting the beauty and cultural importance of locs and dreadlocks through a comprehensive line of plant-based products and educational resources.
James started Locsanity after transitioning from loose natural hair to locks and struggling to find suitable, natural hair care products.
"I found locks to be a much lower-maintenance option, which allowed me to reclaim my time and simplify my routine," James told Local 10's Alex Finnie on Wednesday. "When I couldn't find the right products, I decided to create them myself."
Locsanity's product line includes items specifically designed for locks, but the brand also caters to loose naturals, men and children.
