Taking place from July 18 to 28, the Durban International Film Festival (DIFF) is expected to boost the KwaZulu-Natal (KZN) province's goal of positioning itself as a global tourism and film destination.
This is the 45th edition of the event, and the first to be held under the auspices of the KwaZulu-Natal Tourism and Film Authority (KZNTAFA), an entity established through a merger of the KZN Tourism Authority and the KZN Film Commission.
The festival will see almost 100 films produced by 53 countries being screened at locations across Durban.
This event has become a must-attend festival for film enthusiasts from all over the world, affirming our strategy to position KZN as a global tourism and film destination, said KZN MEC for Economic Development, Tourism and Environmental Affairs Musa Zondi at the festival's launch.
A group of delegates will also be embarking on a familiarisation trip of the province, in order to scout for locations and experience the region's tourist attractions.