Lazada's Ai-powered 12.12 All Out Sale Generated Us483 Million In Savings For Shoppers In Southeast Asia

Lazada, Southeast Asias leading eCommerce platform, today announced the successful conclusion of its 12.12 All Out Sale , marking the final mega sale event of the year. This years sale was powered by Lazadas latest suite of GenAI in-app features , launched in late October, which aims to transform the shopping experience and drove significant engagement across the region.

This 12.12, consumers are not only engaging with Lazadas AI features, but also checking out based on smart recommendations, try-ons, AI-generated models and more. The LazzieChatHunt campaign - which rewarded shoppers with LazCash or LazRewards for entering promotional codes via the Message chat - resulted in 76 increase in unique visitors and 6 million AI engagements , more than double that of 11.11s.

Lazada also saw a 4 6 rise in proactive interactions with its AI-powered virtual assistant, AI Lazzie, during the 12.12. Among these proactive interactions, over 15 actively interacted with AI Lazzie to uncover the best deals and receive personalized product recommendations.

Since the launch of Lazadas new GenAI features, AI Lazzie has played a central role in campaign mechanism by gamifying voucher collection. Shoppers can now input unique codes to unlock exclusive vouchers, Laz Rewards , or LazCash daily, with some users able to redeem rewards up to three times a day , depending on their engagement levels.

Lazadas recent Artificial Intelligence Adoption in eCommerce in Southeast Asia whitepaper shows that consumer trust in AI-powered platforms is exceedingly high. Findings revealed that