Kzn Embarks On Joint Drive To Attract International Visitors

With the number of international visitors to KwaZulu-Natal KZN still down 80 from pre-COVID levels, the province is embarking on an ambitious recovery plan backed by unprecedented cooperation between government and industry stakeholders. The initiative aims to reposition Durban and KZN from an add-on destination to a primary tourism hub, leveraging its diverse attractions and competitive pricing.

A partnership announced during a recent meeting between the Minister of Public Works and Infrastructure Dean Macpherson , KZN MEC for Public Works Martin Meyer and FEDHASAs Rosemary Anderson and Brett Tungay marks a decisive shift in approach to tourism recovery.

Macpherson highlighted Durban's tourism potential and key advantages ahead of the December season.

'Durban offers a more relaxed and less crowded experience compared to Cape Town while also being more affordable,' he said, pointing to the city's strong value proposition.

He also addressed concerns about beach safety, clarifying that 95 of eThekwini's beaches are open and safe for swimming.