Every Christmas growing up in Minnesota, Jimmy Darts' parents gave him 200 in cash 100 for himself and 100 for a stranger. Now, with over 12 million followers on TikTok and several million more on other platforms, philanthropy is his full-time job.
Darts , whose real surname is Kellogg, is one of the biggest creators of "kindness content," a subset of social media videos devoted to helping strangers in need, often with cash amassed through GoFundMe and other crowdfunding methods. A growing number of creators like Kellogg give away thousands of dollars - sometimes even more - on camera as they also encourage their large followings to donate.
"The internet is a pretty crazy, pretty nasty place, but there's still good things happening on there," Kellogg told The Associated Press.
Not everyone likes these videos, though, with some viewers deeming them, at their best, performative, and at their worst, exploitative.
Critics argue that recording a stranger, often unknowingly, and sharing a video of them online to gain social media clout is problematic. Beyond clout, content creators can make money off the views they get on individual videos. When views reach the millions, as they often do for Kellogg and his peers, they make enough to work full-time as content creators .
