Chpter was accepted into two accelerator programs before closing this pre-seed deal.
Chpter , a Kenyan e-commerce startup launched by co-founders of YC-backed Marketforce, has raised $1.2 million in a pre-seed round and will use the new funding to improve its technology stack and expand into Egypt and Nigeria.
Founded in 2022 by Tesh Mbaabu, Mesongo Sibuti, Kuria Kevin and Mark Kiarie, Chpter helps businesses convert social media from a marketing channel to a sales platform with chat, order, and payment tools. The company charges a monthly subscription and earns a transaction fee for payments processed on its platform. Some of its clients include insurer Britam, shoe store Kicks Kenya, and e-commerce platform Phoneplace. The company operates in Kenya and South Africa.
We are investing in our tech stack to offer an end-to-end product, connecting the APIs from social media platforms such as WhatsApp and Instagram with popular e-commerce and customer relationship management systems like Shopify and Woocommerce, Tesh Mbaabu, Chpters co-founder and CEO told TechCabal.
Pani, an Africa-focused investment firm co-founded by Cellulants former CEO, Ken Njoroge, led the funding round. Other participants include Plesion Capital, Techstars, Norrsken, Renew Capital, and ViKtoria Ventures, and angel investors, including Nala founder and CEO Benjamin Fernandes and Workpay co-founders Paul Kimani and Jackson Kibigo.
