A new Coast Tourism Circuit has been launched by Kenyas Ministry of Tourism and Wildlife to increase tourist numbers through a co-ordinated strategy across national and county governments, alongside private-sector partnerships.
The initiative, aimed at both local and international markets, includes collaborative marketing efforts and the development of tailored tourism packages to attract visitors to the Kenyan coast.
Rebecca Miano , Tourism and Wildlife Cabinet Secretary, emphasised the importance of unified efforts to revitalise tourism in the region. We want to be more organised and are looking to develop a unified work plan to address issues and mobilise resources effectively. She added that the sectors recovery post-COVID-19 required continued collaboration.
The tourism sector, one of Kenyas major foreign currency earners, has set a target to attract 2.5 million visitors in 2024, with a goal to increase this number to three million by 2026 and five million by 2027. Miano noted that the involvement of youth as goodwill ambassadors was central to the growth strategy, stating that their innovation and creativity will be crucial to driving industry growth.
The circuit links diverse coastal attractions across counties such as Mombasa, Kwale, Kilifi, Lamu, and Tana River, known for their sandy beaches, historic landmarks, and unique wildlife reserves.
