Kenya Launches New Adventure Brand

kenya launches new adventure brand

Kenya launched the Magical Kenya Adventure Brand at ITB Berlin 2025, highlighting the countrys diverse outdoor experiences. The new brand aims to position Kenya as a top destination for adventure tourism, showcasing activities such as water sports, cycling in the wilderness and exploring hidden trails.

A promotional video accompanying the launch provides a glimpse into these experiences, capturing Kenyas natural beauty and outdoor exploration.

Watch the video here: