Kentucky Bourbon Makers Fear Becoming 'collateral Damage' In Trump's Trade War

With a new distillery set to open soon, the makers of Brough Brothers bourbon in Kentucky were ready to put their business plan into action. They were looking to ramp up whiskey production to break into lucrative new markets in Canada and Europe.

Now the on-again, off-again threat of tariffs has disrupted those plans.

Efforts by the Black-owned distiller to gain a foothold in Canada are on hold, as are plans to break into Germany and France, said Brough Brothers Distillery CEO Victor Yarbrough. That's because the iconic American spirit's widening global appeal is caught in the crossfire of trade conflicts instigated by President Donald Trump .

"It's extremely frustrating," said Yarbrough, who started the Louisville distilling company with his brothers, Bryson and Chris. "We are collateral damage."

For distillers looking to sell to consumers of all political stripes, talking politics can be as distasteful as discussing Prohibition . But along with the turmoil and uncertainty over tariffs, bourbon makers and other U.S. firms trying to do business in Canada are confronting public relations challenges still reverberating from the president's blunt-force "America First" approach to international relations.