Local South African film Just Now Jeffrey has already received positive responses from critics and audiences alike, and for Hylton Tannenbaum, director and co-writer of Just Now Jeffrey , having 20 years of experience in advertising and commercials has prepared him to direct his debut feature film.
While the movie was an independent film that gave Tannenbaum and the film crew complete creative freedom, there were also challenges that came with the production of the film, ranging from the COVID-19 pandemic, to not having infrastructure and back-up of a studio.
As the movie is about the teenage protagonist, Jeffrey Greenbaum, wanting to lose his virginity, it is juxtaposed with the backdrop of political change in 1980s Apartheid South Africa.
The country is going up in flames and all Jeffrey cares about is getting laid, said Tannenbaum in an interview with Cape town Etc .
Thats a typical kind of adolescent thing, he added.
