The Joburg Tourism Company JTC was among the exhibitors at ITB Asia, an annual global meeting hub for travel professionals across the value chain, for the second time this year.
Hosted at Marina Bay Sands, Singapore, from October 23-25, ITB Asia 2024 brought together over 1800 exhibitors, 1 300 travel agents and tour operators and over 85 tourism organisations and convention bureaus.
Now in its 17 th year, ITB Asia, co-located with MICE Show Asia and Travel Tech Asia, was organised by Messe Berlin Singapore with support from the Singapore Exhibition and Convention Bureau.
The event recorded more than 13 000 attendees from buyers, corporate travel and the MICE sector to technology-enabled travel products and solutions.
Promoting Johannesburg as a vibrant, all-year-round tourism and lifestyle destination was the focus of Joburg Tourisms participation, explained Khanyisa Ngewu , JTC Destination Marketing and Events Senior Manager. The three-day event offered a platform to explore collaborative marketing, foster travel opportunities in Johannesburg and facilitate media profiling of the destination in the region.
