Jasper , the worlds leading AI marketing platform, today at Web Summit announced the release of the industrys first AI knowledge and context layer built specifically for marketing, powered by the companys new Brand IQ and Marketing IQ technologies. Together, these proprietary technologies enable marketers to scale content and campaigns that are on-brand and optimized for marketing best practices. As the first and only platform to automatically ensure brand compliance across both text and visual content, Jaspers new technologies represent a significant step forward in fulfilling the companys mission to elevate marketers with the power of AI.
The new purpose-built AI capabilities address a clear gap in the market, where enterprise marketing organizations have struggled with horizontal AI solutions that lack marketing-specific intelligence and brand control capabilities. As an LLM-agnostic vendor, Jasper runs 39 different LLMs across its customer base, all curated to specific AI use cases. By layering marketing knowledge and each companys specific brand guidelines onto each model, Jasper delivers a powerful platform that thinks like a marketer and acts like a brand guardian.
Marketers dont have time to teach AI about marketing fundamentals or train it on every aspect of a brands guidelines, said Timothy Young , CEO of Jasper. Brand IQ and Marketing IQ ensure that marketing expertise is built in, so teams can focus on strategy and creativity while AI handles the heavy lifting of scaling content and brand compliance. This is game-changing technology built specifically to help marketers be the best at what they do.
Brand IQ Advanced Brand Control for Marketing Teams
Brand IQ delivers comprehensive brand control that spans both text and visual content. Built using each companys unique brand guidelines, the proprietary technology enables marketers to
