Jaguar Backs Up Controversial Rebrand With Radical Type 00 Concept

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jaguar backs up controversial rebrand with radical type 00 concept

Jaguar has faced criticism for its rebranding campaign, particularly an ad featuring no cars. However, the company has now unveiled the Type 00, a concept car that highlights its new design identity.

The Type 00 pronounced "zero zero" is not set for production, but it offers a glimpse into Jaguar's future direction. The British automaker plans to reveal its first new production car in late 2025, which will be an electric four-door GT car, likely inspired by the design elements seen in the Type 00.

The production vehicle will be the first to use Jaguar's Electric Architecture JEA, an EV-exclusive platform. The car will offer a range of up to 770 km on a full charge according to the WLTP cycle. Additionally, the vehicle will support rapid charging, adding 321 km of range in as little as 15 minutes.