As Tourism Month kicks off, Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, unveiled an innovative suite of digital resources called Playbooks, reports Cape {town} Etc .
These Playbooks , available through the Wesgro website, provide a comprehensive collection of digital assets - including itineraries, maps, images, videos and blogs - around some of the most iconic spots and activities the province has to offer.
In doing so, the collection is set to bolster the marketing of Cape Town and the Western Cape as a premier travel destination . Additionally, they are freely accessible and can be repurposed by the tourism industry value chain to promote the regions diverse attractions and experiences to both local and international audiences.
According to Wesgro, the agency developed these destination Playbooks to address key challenges the tourism sector globally and locally is facing since the pandemic.
Destinations that are easily packaged and understood are preferred by an industry that is pressed for time, and accessing information digitally is key. As the industry evolves rapidly, there is a pressing need for accessible marketing resources, especially for newer operators.
