On August 23 , iQIYI, Chinas leading online entertainment service, announced that its latest VR immersive theater at Galaxy Macau received positive customer feedback following its debut earlier this month, further enriching its portfolio of location-based entertainment experiences. Adapted from the popular fantasy series Love Between Fairy and Devil , this project showcases the commercial potential of the companys premium IP while offering users an exciting journey that deepens their connection to the content.
Building on iQIYIs successful VR adaptions, this highly anticipated project follows the successful adaptations of blockbuster IPs like Strange Tales of Tang Dynasty 2: To the West and Luoyang . Both have consistently topped VR sales charts in Shanghai and Xian , according to Dianping, Chinas leading review and rating platform. Notably, the VR adaptation of Strange Tales of Tang Dynasty 2: To the West gained rapid popularity after its Beijing launch this summer, quickly achieving second place in local VR experience sales.
VR Brings Culture to Life
To create an unparalleled sense of immersion, the latest VR project incorporates cutting-edge technology, including interactive gesture control, flight motion simulators, and artificial intelligence. Players will solve intriguing puzzles and step into the roles of characters from the drama, experiencing a visually stunning world that faithfully replicates the original series as captivating storylines unfold.
This immersive experience is further enhanced by a variety of engaging activities at the newly opened Love Between Fairy and Devil VR Immersive Experience Center at Galaxy Macau. Visitors can explore a dress-up zone featuring stunning Hanfu (Chinese traditional clothing) costumes and large-scale photo spots designed to recreate iconic scenes from the drama. The venue also includes themed food stalls, souvenir shops, and cultural activities during traditional festivals like the Mid-Autumn Festival.
