Increased Investment Drives Upgrades To Anew Properties
For ANEW Hotels Resorts, strategic investments have significantly improved its offerings and guest experience across its properties in the past year.
Throughout 2024, the group substantially upgraded several key facilities, resulting in five hotels moving from three-star to four-star status. This intentional and strategic move has given impetus to the ANEW groups desire to be the preferred brand of choice in the upscale four-star market in South Africa, according to CEO Clinton Armour, who is personally involved in every design detail at all ANEW properties.
He pointed out that the Tourism Grading Council of South Africa stars show ANEWs continued investment in and commitment to understanding and delivering what todays travellers value most. This includes quality, comfort, good food, and thoughtful details in their rooms and public areas.
The properties recently upgraded to four-star status include ANEW Hotel Capital Pretoria, ANEW Hotel Hluhluwe, ANEW Hotel Highveld eMalahleni, ANEW Hotel Hatfield and ANEW Hotel OR Tambo Johannesburg.
While many in the hospitality industry slowed investments due to the challenges of COVID-19, almost five years ago, ANEW Hotels Resorts chose to look ahead from the onset, investing in its facilities and properties to align with modern guest needs.